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AWWA Blog

AWWA updates and news on all things menstruation, period poverty and period proof underwear!

    Swimming with your period - It's never been simpler

    Swimming with your period - It's never been simpler
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    Wow! Google 'is it safe to go swimming with your period' and you'll find hundreds of questions asking if you can  safely swim on your period, and how to manage your flow. Don't worry! We have the answers to all swimming with period questions! 

    Teen Period Underwear - Changing lives & empowering girls

    Teen Period Underwear - Changing lives & empowering girls
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    What could be more beautiful than a young girl with her first period who feels calm, confident and powerful? Teen period underwear are a simple, easy to use and reliable way of handling first periods - take it from these AWWA mothers!

    The Ultimate Guide to Teen Period Products

    The Ultimate Guide to Teen Period Products
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    When you’re learning how to manage your flow, there can be a long period *ahem, pardon the pun* of trial and error as you figure out what works best for your body. Luckily for you, today there are WAY more options available for managing your period. We’ve put together our Ultimate Guide to Period Products to help you make the best, most informed choice when it comes to your body. 

    Introducing AWWA, changing lives of uterus-owners in Aotearoa.

    Introducing AWWA, changing lives of uterus-owners in Aotearoa.
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    Just a year after the overwhelming success of a Kickstarter campaign that tripled its target, I Am Eva are celebrating the success of fighting period poverty, and attacking the stigma and shame around menstruation with a new name and a new partnership.

    Viva Beauty News: New & Noteworthy - Period Proof Bikinis!

    Viva Beauty News: New & Noteworthy - Period Proof Bikinis!
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    With summer coming, the team behind period knickers have turned their attention to special swimwear, designed to make menstruating women feel more confident about leaping into the water. AWWA’s Ebony Bikini is a natural evolution from the brief and high-waisted period knickers launched almost a year ago after a Kickstarter campaign.

    Making a splash this summer – Period-proof Swimwear!

    Making a splash this summer – Period-proof Swimwear!
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    Brought to you by the game-changing innovators at I am Eva, these beautiful period-proof bikinis do so much more than just look great on women of all shapes and sizes!

    People's Choice - Hottest ecommerce market entry or launch

    People's Choice - Hottest ecommerce market entry or launch
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    AWWA were People's Choice for hottest ecommerce market entry or launch at the Gem Retail Hotlist event. Thank you SO MUCH for your support!

    Your undies were made in Sri lanka

    Your undies were made in Sri lanka
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    With eighteen seamstresses in the business as well as the management team, this means that your purchase of I am Eva benefits at least 20 families - each pair is worked on by eighteen people!

    What are the most common causes of a heavy period?

    What are the most common causes of a heavy period?
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    Michele spoke with period expert Lauryce Moore about what can cause a heavier flow than normal. Here are Lauryce's top five picks for why your hormones or your body may be un-balanced and producing a heavy flow.

    Get to know your period - what IS a normal period anyway?

    Get to know your period - what IS a normal period anyway?
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    Every body is unique. Periods and hormones and fertility and flow all vary from one wahine to another. However the silence around periods makes it hard to know what the 'average' period is, and what a heavy or light flow means. 

    Cool Kiwis: five small businesses to watch - Stuff

    Cool Kiwis: five small businesses to watch - Stuff
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    Article published in Stuff Small businesses dominate New Zealand's business landscape and are the lifeblood of the economy. Data from the Ministry of Business, Innovation and Employment shows that small businesses make...

    5 Reasons you need Eva Briefs in honey...

    5 Reasons you need Eva Briefs in honey...
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    Honey is a soft colour that looks lovely with all skin tones, offering you a sultry warm hued outer - with a black easy-wash leak-proof inner liner. Wear your Period Underwear your way and enjoy adding a different colour through the week!

    Meet the founders of AWWA - Good Magazine

    Meet the founders of AWWA - Good Magazine
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    I am Eva (now AWWA) founders Michele Wilson and Kylie Matthews have created an innovative period-proof underwear. Weronika Elantkowsa spoke with Michele about their journey and their business that is...

    Michele shares her favourite things with Viva

    Michele shares her favourite things with Viva
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    The founder of New Zealand's first period-proof underwear brand shared her most adored objects with Viva. Michele Wilson is a wahine on a mission. She’s recently handed over ownership of...

    AWWA on Te Karare - Talking waste free & Ikúra

    AWWA on Te Karare - Talking waste free & Ikúra
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    Te Karare talked to Michele about I am Eva (now AWWA), our kickstarter success and how Máte Ikúra were viewed in pre-colonial days.

    Switch to Waste Free periods for Plastic Free July!

    Switch to Waste Free periods for Plastic Free July!
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    Periods can be kind to the planet... with period underwear! The $3 billion period industry creates enormous amounts of waste globally. Tampons and pads are single-use 'disposable' products, and Kiwi women use 11,000 - 17,000...

    Our new Eva Briefs are slimmer, softer & in store now!

    Our new Eva Briefs are slimmer, softer & in store now!
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    We're all about continuous innovation and improvement to bring you the best period underwear options! The Eva brief period pants are the same sassy shape - but with a new, softer waistband and the world's thinnest high absorbency fabric technology.

    Frankie Apothecary business entrepreneur set to grow and nourish AWWA

    Frankie Apothecary business entrepreneur set to grow and nourish AWWA
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    Michele Wilson, owner of Frankie Apothecary and I am Eva (now AWWA) is boosting herself and other wahine into the small business scene.

    How successful Kiwis approach sleep& work life balance

    How successful Kiwis approach sleep& work life balance
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    Getting a solid eight hours sleep is highly recommended by health professionals, but does the cream of New Zealand business actually get it? Bonnie Flaws from Stuff asked Michele Wilson, co-founder & chief executive...

    6 Top Tips for a More Easeful and Enjoyable Period

    6 Top Tips for a More Easeful and Enjoyable Period
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    Did you know that every month when you have your period and your uterus sheds its lining, you are going through a kind of ‘mini-birth’? Just like in childbirth, menstruation is a time to 'get out of the way' and let your body do its thing. So, how can you transform your experience of your monthly bleed from a ‘curse’ into a ‘blessing’?

    Period underwear with slim lines and super absorbency!

    Period underwear with slim lines and super absorbency!
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    Wearing AWWA period underwear is like slipping into your favourite bikini... but with soft, natural fibres against your skin! With sleek lines and thin fabric, you'll hardly know you're wearing period undies, but you get to enjoy high absorbency dry feel and leak-proof confidence!

    9 ways AWWA beats tampons, pads, menstrual cups

    9 ways AWWA beats tampons, pads, menstrual cups
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    Life goes on regardless of periods, and you have probably worked out pretty smart ways to deal with every scenario from hot dates in pretty dresses and long distance flights to sports games and super heavy days where you need double period-proofing. We believe that no matter what your go to period products are, I am Eva offers you a new, better, more comfortable and graceful way to manage your monthly flow.

    Today we donated 365 pairs of I am Eva period underwear!

    Today we donated 365 pairs of I am Eva period underwear!
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    When we started I am Eva, (now AWWA) we pledged to donate 5% of all underwear produced to charities, to help fight period poverty in Aotearoa.    Today we made...

    England & Wales to provide free sanitary products in schools, BC & Scotland already do

    England & Wales to provide free sanitary products in schools, BC & Scotland already do
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    The UK government will provide free sanitary products in English secondary schools and colleges. In Wales, up to 141,000 girls in primary and secondary schools will have access to free menstrual products as part of a new £2.3m government scheme designed to combat period poverty.

    Why Periods are a critical factor in Poverty - Period Poverty in New Zealand

    Why Periods are a critical factor in Poverty - Period Poverty in New Zealand
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    "There is a clear connection between poverty of women and the poverty of children. ...poor mothers and child poverty are inescapably tied together. With 29% of all children and 66% of the children of sole parents (who are mainly women) below the poverty line something is terribly wrong."

    Ceremonial return of waiwhero to Papatūanuku

    Ceremonial return of waiwhero to Papatūanuku
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    Ceremonial return of waiwhero (menstrual blood) to Papatūanuku - there has been a bit of korero on this tikanga since we first wrote abut it a week or so ago. 

    Michele talks to The Spinoff about period traditions & AWWA

    Michele talks to The Spinoff about period traditions & AWWA
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    How fantastic is The Spinoff's On the Rag series? Michele talked with Leonie Hayden about how wahine Maori used to view their mate marama or ikura.  

    International Women's Day - So much more than a meme!

    International Women's Day - So much more than a meme!
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    The theme for International Women’s Day 2019 is - Think equal, build smart, innovate for change - focusing on innovative ways to advance gender equality and the empowerment of women. Hell yes!

    Our brand new I am Eva packaging

    Our brand new I am Eva packaging
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    It took us (Kylie + Michele) longer to decide on how we would package our underwear than it did for us to invent and produce the actual underwear!

    Did you feel special when you first got your period?

    Did you feel special when you first got your period?
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    What were you taught when you first got your period, or what was your earliest memory of talking about your menstrual cycle? We asked our AWWA followers over on Instagram these...

    Nuku Women #Nuku100 //006 Michele Wilson

    Nuku Women #Nuku100 //006 Michele Wilson
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      Click to listen to the podcast. Michele Wilson (Tainui, Ngati Pāoa) grew up identifying as an ‘urban’ Māori, and although she didn’t learn te reo me ōna tikanga as a child,...

    The NZ undies company tackling period poverty and whakamā

    The NZ undies company tackling period poverty and whakamā
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    Kylie and Michele of AWWA / Rebekah Robinson for Villainesse  Founded in Te Atatu, ‘AWWA’ is the latest big thing on the NZ period scene. Perhaps they’re the first ‘big thing’ on...

    Te Awa Atua - The Divine River

    Te Awa Atua - The Divine River
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    For our Tipuna, the arrival of 'the divine river' for the first time was something to be celebrated, because they saw it as an ancient river linking generations of women back to our creation stories. 

    AWWA: the new business providing an alternative to single use menstrual products

    AWWA: the new business providing an alternative to single use menstrual products
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    By Bonnie Flaws for Stuff. An Auckland startup has created New Zealand's first period pants. I am Eva (now AWWA) is giving women another choice when it comes to menstrual products, while reducing...

    I am Eva period proof underwear Kickstarter smashes goals

    I am Eva period proof underwear Kickstarter smashes goals
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    The past few weeks have been mind blowing! We received our first shipment and distributed all our Kickstarter orders over 2 very late nights. We couldn't have done it without...

    Period Poverty in Aotearoa - yes it's a thing! and we want it ended.

    Period Poverty in Aotearoa - yes it's a thing! and we want it ended.
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    Yes, period poverty is a real thing. Not just another catch phrase being thrown around. This is an issue that menstruators across New Zealand (and the rest of the world) face...

    I tried New Zealand’s first brand of period proof undies

    I tried New Zealand’s first brand of period proof undies
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    By Alex Casey for The Spinoff Alex Casey talks to Michele Wilson of I am Eva (now AWWA), New Zealand’s first brand of period proof undies, and takes a pair for...

    AWWA Period Proof Underwear on The Project

    AWWA Period Proof Underwear on The Project
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    This was our first but not last time on TV with the amazing team at The Project. You can watch it here:

    Primary school children struggling with period poverty

    Primary school children struggling with period poverty
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    New data from the Ministry of Health shows that girls as young as eight are getting their period. Dr Sarah Donovan, from Otago University’s Department of Public Health, says “A lack of access to sanitary items is a serious and hidden equity issue which needs to be addressed to support these young girls, particularly those of primary school age. It’s really a matter of child rights that no girl, of any age, should miss school because her family could not afford menstrual products.”

    Are you on track to spend $16,000 on pads & tampons?

    Are you on track to spend $16,000 on pads & tampons?
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    The NZ Herald estimates that Kiwi women spend almost $16,000 in their lifetime on period care products like pads and tampons. So let's spare a thought for all the women with heavier flows or 3 week cycles who spend more! And, the impact of this expense on households with a low income can be totally heartbreaking. 

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